Cuckoo for Coconut Water
Coconut water is the latest health-food craze to sweep the globe—and its celebrity fans have driven visibility and growth

Don’t confuse it with coconut milk (that’s the creamy, high-fat liquid derived from crushing the meat of the coconut). Low-fat, nutrient-rich coconut water comes from the young green coconut and has won such high-profile fans as Madonna, Demi Moore and Matthew McConaughey, all investors in coconut-water purveyor Vita Coco. Another company has released a new variation, O.N.E. Active, [...]

Social media isn’t just a way for friends to stay in touch—smart PR professionals and marketers know that SoMe can be the answer to their prayers. Though beauty is the rare—and lucky—industry that may have bucked the trend of dwindling budgets (because women want to look good no matter how much the economy is suffering!), it still benefits resourceful pros to understand how employing social media in their strategies can have a great impact with a small budget.
We at Euro [...]

“[What is unique about young people is their] ability to really impact and affect positive change because of the digital revolution.” –David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide, when he addressed the delegates at the One Young World Opening in London in February 2010.
As Simon Mainwaring said at the Cannes International Advertising Festival, “The evolution of revolution is contribution.” This applies perfectly to a generation that puts both “we” and “emotions” at its core. Whether they’re called Generation Y, [...]

Slow Down, There
Economies may fare better in the long term if slowdowns are implemented in the short term/p>

Here’s a thought: Instead of continually trying to grow economies, perhaps world leaders should consider scaling back economic activity. That’s what half of young adults across the globe recommend as a means to render economies sustainable. And it seems as if some recent news supports that recommendation: India, whose economy has slowed due to some of the Asian nation’s restrictive policies, has [...]

Debt Perception
Debt—both personal and public—is being blamed for recent global economic crisis

Can the global economic crisis be blamed on excessive debt? Greece’s economic failure due to massive debt levels may have a huge ripple effect on the global economy, especially if other European nations follow in its path. It and three other at-risk countries, Spain, Portugal and Ireland, are being monitored closely by the European Union. (Unfortunately, it doesn’t seem that even the extreme measures of the bailout will [...]

As marketers work around the clock to leverage the newest social media platform, I can’t help but reflect on my first uses of social media. I’m a firm believer that you can’t evolve or grow without knowing your roots and learning from your past—and I realize now that in my past, I was engaged in social media before there was such a thing as “social media.”
It was about 13 years ago when I created my first site—a “Power Rangers” fan [...]

Funding Wars
U.S. campaign funding is undergoing an overhaul that may turn into a battle

With the recent Supreme Court decision in Citizens United v. Federal Election Commission, the floodgates may have been flung open wide for companies to donate as much money as their corporate hearts desire to the political candidates of their choice. But don’t expect Obama and like-minded politicos to take the ruling lying down—the President is backing the Disclose Act (short for “Democracy Is Strengthened by Casting [...]

The newest internet celebrity isn’t a smoking baby, nor is it middle-aged mousy woman with an incredible singing voice. Meet Zach Anner, a self-described “wheelchair-bound lady magnet,” who is winning hearts as he competes for a chance to host his own talk show on the Oprah Winfrey Network (OWN).
Zach’s contest entry gives his own personal hilarious take on his disability, calling cerebral palsy the “sexiest of the palsies” and discusses his dream to host a travel show for people who [...]

Reform Minded
Effects of health-care reform in the U.S. on citizens are still shaking out

The full ramifications of the newly passed health-care reform bill haven’t yet played out. But expect more effects to be felt this year. For example, providers can no longer deny coverage to children based on pre-existing conditions—but the bill doesn’t stop providers from increasing the cost of covering those kids. The short-term hit on consumers’ pocketbooks may be balanced out by the phasing out of lifetime [...]

When I think of the phrase “The Beautiful People,” the popular, catchy song from a few years ago by Marilyn Manson comes to mind, but ask some of my single New York City girlfriends and they will sing an entirely different tune that is virtual, attractive and now very controversial.
In fact, I couldn’t believe my ears when they told me about Beautifulpeople.com, a dating website where admittance is based on your level of attractiveness. Yet it wasn’t the site, launched [...]