Trendspotting: Consumers By Design
You Make It, They Buy It
More companies are encouraging consumers to actively engage with brands by letting them help create products
The rise of social media has put a little zip in our virtual step—and clever companies are making good use of consumers’ more proactive stance. Take Threadless, which asks users to submit T-shirt designs, then lets its community vote; favorite designs get produced. It knows users will be more engaged with the brand if they are allowed to directly [...]
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