As Facebook prepares to go public, one journalist suggested that, in homage to its transparent nature, “TMI” be adopted as its stock ticker symbol. Works for us, especially considering there’s been so much wince-worthy social media activity of late. Some doozies in particular: A woman used Twitter to hash out the good, the bad and the (mostly) ugly circumstances surrounding her husband’s terminal cancer; a man posted to Facebook an X-ray of the nail he accidentally plunged into his brain with a nail gun; Sinead O’Connor bragged about her “evening of love making”; and 50 Cent tweeted that, having lost faith in his team, he will no longer be promoting his own music. Awk-ward. This kind of oversharing—from celebrities and laymen alike—is all too rampant these days. Whether manning our company’s SoMe sites or our own, should we be walking on eggshells when online? Some technology analysts say Facebook’s new Timeline layout makes it especially easy for users to accidentally overshare. Among the things we’re advised against posting: our birthday, home address, phone number, mother’s maiden name or children’s names, as well as the dates of our vacations. The author of the new book Oversharing: Presentations of Self in the Internet Age says that most people share more about themselves online than they would in person and consequently sacrifice some of their basic identity. To post or not to post: That is the modern question.