Angie Argabrite
Vice President, Editorial Director, Euro RSCG Worldwide PR, North America
@Akarga
Angie.Argabrite@eurorscg.com

Angie Argabrite brings more than 14 years of experience in editorial content creation, as an editor, writer and social media representative for online properties such as Moviefone, AOL Television and Entertainment Weekly Online, and as an editor for print publications such as TV Guide, InStyle and SmartMoney, to her position as the founding and principal member of ERWW PR’s innovative editorial services offering. She has a depth and breadth of pop culture expertise and social media finesse that has served her well in her role of advancing numerous aspects of the agency’s business, from original content generation to new business functions to editorial support for several client campaigns.

Kevin Bannon has more than nine years of experience with U.S. and global healthcare communications in the areas of gastroenterology, oncology, migraine and diabetes. A confessed social media addict, Bannon contributed to Euro RSCG’s presence at the 2009 Food and Drug Administration hearing on social media, where the company presented social listening data and insight into the future of digital pharma communications. Bannon is a frequent contributor to the Euro RSCG Worldwide blog and a vocal member of its Twitter presence, adding commentary to the latest news in healthcare, technology and pop culture.

A senior account executive on consumer, digital and B2B accounts at Euro RSCG Worldwide PR’s New York office, Morgan Calef has been a team member since September 2008. Currently, Calef assists as a social media specialist on programs for Sears Holdings Corp. (SHC), Kmart and Dun & Bradstreet. Her previous experience at Euro RSCG Worldwide PR includes working on the following accounts: Glaceau’s vitaminwater, the Prince’s Rainforests Project, Toyota Pro/Celebrity Race, ServiceLive.com and Purina Chef Michael’s Canine Creations. Calef’s experience ranges from traditional PR tactics and pitching to event management and social media strategies.

An avid ad man, Shourya believes that advertising is not about selling ice to Eskimos or sand to Arabs, it’s a tool that enables brands to form a bond with their customers. He firmly believes that no other medium has emerged so strongly in favor of the common man as THE brand ambassador as new/social media.

Shourya moved to advertising following a stint at GlaxoSmithKline Biologicals. After interning with Rediffusion Y&R, Bangalore, as a copywriter, he was a part of the marketing team at an emerging Bioinformatics company where he showed a great deal of interest in digital and emerging media.

Shourya followed the evolution of social media from a mere tool to flaunt “coolness quotient” to a powerful player in a marketing inventory.

In addition to branding and corporate communications activities at Euro RSCG 4D Matrix, Bangalore, he also ideates innovative social media campaigns for pitches and writes alluring copy. A motoring enthusiast, he is also the road-test editor for an Indian automotive website.

Colleen Cleary has more than eight years of marketing/communications experience in the retail, fashion, home décor and toy sectors. She holds deep media relationships spanning print, broadcast and digital media outlets. Currently, Cleary manages seasonal and apparel programs for Sears and Kmart. Before joining Euro RSCG Worldwide PR, she worked with major brands including Target and Toys “R” Us. She is a graduate of Villanova University Business School in Villanova, Penn., with a B.S. in marketing.

Susan English is a senior vice president for Euro RSCG Worldwide PR, where she delivers results-driven programs covering broad marketing disciplines to meet her clients’ business goals. She currently leads strong teams that consistently deliver high-quality, award-winning campaigns for the agency’s Transitions Optical and PPG Optical Materials clients. She has also contributed to programs for industry leaders Carrier Corporation, Bayer Corporation, Heinz U.S.A. and American Eagle Outfitters. In 2008, she was named PR Practitioner of Year by the Pittsburgh chapter of the Business Marketing Association.

Before joining Euro, English worked as a broadcast journalist, with experience in five different newsrooms in the Dallas, Austin, Waco and Midland, Tex., markets. She was recognized with the Hearst Journalism Award for excellence in television journalism. She graduated summa cum laude from the University of Texas at Austin with a B.A. in journalism.

Chris Frates is an account supervisor at Euro RSCG Life MetaMax. His focus areas include pharmaceutical brand marketing, crisis management, advocacy relations, internal communications and thought-leader engagement. Key clients have included sanofi-aventis, Eli Lilly, Boehringer Ingelheim, Savient Pharmaceuticals, Vertex Pharmaceuticals and the Gout & Uric Acid Education Society. Frates is a graduate of New York University. He joined Euro RSCG in 2003.

Equipped with an understanding of the importance of integrated marketing, George Gallate has been instrumental in building Euro RSCG’s integrated and interactive marketing expertise to make it one of the strongest practices worldwide. He has served as CEO of Euro RSCG 4D, where he was responsible for the global leadership and development of activity within Euro RSCG’s marketing services capabilities including direct marketing, digital marketing, data and sales promotion.Gallate was appointed CEO of Euro RSCG Asia-Pacific, India, Middle East in 2005. In 1997, he formed Euro RSCG’s global digital network and drove its development as global director. The year before that, Gallate was appointed regional director, responsible for integrated marketing for the Asia-Pacific region, where he developed the region’s marketing services capabilities and launched interactive operations in Hong Kong and Thailand. He was also involved in all regional new business efforts, including the win of Dell Computers.

In 1993, George was named managing director of Euro RSCG Direct, which, under his tenure, was the most-awarded direct marketing agency in Australia and won the Asian Direct Marketing Awards’ coveted “Best of the Best” twice. In 1986, he joined the Ball Partnership, which later became Euro RSCG Direct, managing the majority of the agency’s direct business, including Intel, Xerox, Philips, British Airways and BMW.

Mandy Haines joined the Pittsburgh team of Euro RSCG Worldwide PR as an account coordinator in 2002, upon graduation from Clarion University of Pennsylvania with a bachelor’s degree in Communication. Now an account supervisor, Haines has been involved in programs for a variety of business-to-business clients. Her responsibilities include writing, media relations and trade show and event planning. Haines primarily works on the Transitions Optical account; but she also contributes to projects for other clients, like PPG Trivex. She has previously done work for PPG Automotive, PPG SunClean, DEFINITY Progressive Lenses, Hannspree, Hoya Vision Care, Straightline and Filene’s Basement. She is a member of the Public Relations Society of America.

Hall established herself in the Euro RSCG network as a Volvo intern at Euro RSCG Australia. Her contributions in benchmarking the customer loyalty programs of leading premium automotive companies were recognized and she received an offer to work directly for Volvo as a PR Associate in their marketing department. Upon returning to the States, Hall secured an internship at Havas-owned Arnold Worldwide in Boston, where she worked extensively on the RadioShack account. Hall joined Euro RSCG Worldwide PR’s New York office in April of 2010 as a member of the Sears and Kmart teams, where she focuses on traditional and social media outreach, monitoring, brand competitor analysis and strategic planning.

Hall graduated from Boston University with a degree in communications and a minor in political science. She also served as an art director for BU’s student-run agency AdLab, where she worked to publicize programs for a local YMCA and underprivileged community schools

Jeff Jones joined Euro RSCG Worldwide PR as an account executive in July 2008. Jones provides strategic support to clients with a focus on research and developing education and creative materials to heighten brand awareness through multiple avenues. Previously, Jones was a researcher at a Pittsburgh-based law firm and a senior writer at The NonProfit Times in northern New Jersey, where he covered nonprofit management trends. Jones began his career as a reporter for a daily newspaper outside of Pittsburgh after earning a B.A. in journalism and mass communication from Point Park University and a Master of Library and Information Science from the University of Pittsburgh.

Baptiste Limb studied fine arts and digital design, earning a BFA in digital design in 2005. He worked for a small agency as a Web designer before becoming a part of DDB Nouveau Monde in 2007. Limb joined Euro RSCG 360 as an interactive art director in 2008, then moved to Chicago in August 2010. He is interested in arts, design and advertising, and also focuses on sociology, strategy and new media development.

Mark Makuch is the director of the interactive division of Euro RSCG Life Canada, based in Toronto. Digital marketing has been his passion for the past ten years, and he is constantly amazed by the new ways the Internet has made the world more connected.

Larry Mickelberg serves as Euro RSCG Life’s first-ever chief digital officer, helping to create a revolutionary new agency network model to serve clients at the
nexus of digital, marketing and health care. His understanding of brands and markets, both consumer and professional, has enabled pharmaceutical companies and brands to get to the future first.

Before joining Euro, he was an executive vice president at Digitas Health, and prior to that, a co-founder and vice president of the marketing consulting firm Broderick & Company, providing marketing counsel to some of the world’s largest service companies, including Deloitte Consulting, Booz Allen & Hamilton, SRI International and Motorola. He began his career with Deloitte, rising to America’s regional director of marketing at Deloitte Consulting. A frequent speaker and author on current trends and opportunities in pharmaceutical digital marketing, Mickelberg has been published in leading business and trade magazines and has also served as a producer of Richard Saul Wurman’s visionary TEDMED conference.

Ana Nennig delivers public relations strategies for marquee clients in the consumer and B2B space. As an executive vice president and global brand director for Euro RSCG Worldwide PR, she currently oversees planning of consumer, digital and corporate programs on behalf of Sears Holdings Corp.

Her extensive experience includes leading programs for divisions of Yahoo!, JVC and Washington.Post.Newsweek.Interactive, the online publishing subsidiary of The Washington Post. Nennig was previously with Fleishman-Hillard. In her eight years with that agency, she provided senior communications counsel for a variety of clients, including enterprise solutions for divisions of Visa; consumer marketing initiatives for Hasbro Games; and media relations for leading software game developers such as id Software and Ensemble Studios, plus technology leaders Sony, Dell, Nortel and Microsoft.

Richard Notarianni is a pioneer in 360° planning and the strategic application of media innovation. As executive creative director of media for Euro RSCG Worldwide PR, he brings together both traditional and alternative communications perspectives. As the channel architect for Schwab’s “Talk to Chuck” campaign, the global agenda-setting campaign for ExxonMobil and the relaunch of Jaguar as a modern luxury icon, he has pushed through boundaries of advertising, experience and word of mouth to create rich brand narratives.

Notarianni brings a strong brand-planning sensibility to his work. Prior to joining Euro RSCG New York in 2003, he was co-founder of DDB BrainCell, a fusion of account planning and integrated media strategy. In his 10 years there, he rose to director of media planning at DDB New York and led the agency’s global technology media team, managing brands such as Compaq, Digital, Lockheed, Amana, Reuters and iVillage. His work included media in more than 60 countries, as well as some of the industry’s first integrated online-offline branding efforts.

Bailey Pescatore joined Euro RSCG Worldwide PR in November 2010 as an intern and now works as an assistant account executive on the sanofi-aventis diabetes franchise team. Before coming to ERWW PR, she interned for Eventive Marketing, Hadley Pollet Designs, the Office of Sen. Frank Lautenberg and JUJU the Showroom. Bailey graduated from Boston University in May 2010 with a Bachelor of Arts in Psychology.

Fernanda Romano is global creative director of digital and experiential for Euro RSCG Worldwide. Before joining Euro RSCG Worldwide, Romano served as creative director at JWT London, where she worked with such clients as Cadbury, Kellogg’s, Unilever, Nestlé and Diageo; she was also executive creative director on the Nokia account. Originally from São Paulo, Brazil, Romano started her career in advertising in 1998 and has worked for several Internet companies, such as Parlo.com, Starmedia, Tantofaz.net (Loquesea Inc.) and iBest.

Romano joined DM9DDB in 2002 and was made director of other medias and special projects by the end of 2004. Her main task of driving creative integration between all mediums for the agency’s clients resulted in unparalleled honors. Her team won three Cannes CyberLions in 2004 and seven, plus the Cannes CyberLions Grand Prix, in 2005 (and DM9DDB won Interactive Agency of the Year). She also worked for Lowe in Madrid and New York, during which time she won many awards and was named an industry “Women to Watch” by Advertising Age.

In October 2010, she was named the first-ever president of the Interactive Jury at El Ojo de Iberoamérica, the leading creative advertising competition spanning Iberoamérica.

Lisa Rosenberg worked at Porter Novelli for 21 years, rising from account executive to one of the top five positions worldwide. She was responsible for the Porter brand, agency marketing, new business and directing the New York office. She headed the Brand Marketing practice and PN Entertainment, and was strategic counselor to clients such as Procter & Gamble, Reckitt Benckiser, Capital One and Harman. Her expertise includes building marketing strategy, global branding, product launches, youth marketing, special events, sponsorships, and entertainment and lifestyle marketing. For 10-plus years, Lisa managed brand campaigns and global comms initiatives for Gillette, launching ProGlide, Fusion, Mach3, Venus and Sensor for Women. She spearheaded PepsiCo’s first global Tweetup and subsequent digital initiatives, and directed activities for the largest promotion in M&M’s history. Prior experience: Hill & Knowlton (New York), Ogilvy & Mather (London). Lisa is a graduate of Johns Hopkins University.

Marian Salzman is CEO of Euro RSCG Worldwide PR, North America, and a member of the Euro RSCG Executive Committee with brand reputation oversight for the company and key executives globally. Named one of the world’s top five trendspotters by global publisher VNU, Marian was formerly partner, chief marketing officer and member of the Worldwide Executive Committee at Porter Novelli, where she drove brand planning and positioning while overseeing all brand communication and business development.

Before joining Porter Novelli, Marian served as CMO at JWT Worldwide, chief strategy officer at Euro RSCG Worldwide and worldwide director of TBWA’s Department of the Future. She was director of consumer insights and emerging media at Chiat/Day and co-founded Cyberdialogue—the world’s first online market research company—in 1992 with partner Jay Chiat.

In addition to her closely watched and widely reported-on annual trends forecast, Marian has contributed regular trends columns to Forbes.com’s CMO Network and CNBC.com and written for Adweek, PRWeek, PR News and Marketing Week (U.K.). She has blogged at pnintelligentdialogue.com and, in addition to this site, currently blogs for Euro RSCG Worldwide PR, the Holmes Report and the Huffington Post.

Marian sits on the Agency Management Committee of the Council of Public Relations Firms and is president of the Fairfield County (Conn.) Public Relations Association, is an adviser to the Berlin School of Creative Leadership’s M.B.A. program and serves as a member of the mentoring board of Brown University’s Women in Business. She graduated from Brown University with top honors. Marian is the author or co-author of 15 books on topics ranging from current affairs to the commercial workplace, including the bestseller Next Now: Trends for the Future (Palgrave Macmillan, 2006).

Karim Slim is the digital strategy director at Euro RSCG Riley. He has extensive digital experience that has spanned more than 12 years. His roles have included setting up and heading numerous award-winning departments; Google has named Karim and his team the ones to talk to about digital in recruitment marketing, and Microsoft has said that their solutions are “genius.”

In addition to recruitment marketing, Karim has successfully delivered award-winning multimillion-pound, large-scale IT solutions into government and blue-chip organizations. He has also helped spearhead the digital strategy for numerous multinational agencies such as JWT and TMP, working on a global scale with the likes of Shell, Credit Suisse, Microsoft, Ernst and Young and Nestle.

Naomi Troni is responsible for leading the network’s global new business and marketing, promoting best practices across all 233 Euro RSCG Worldwide offices and leveraging new business successes throughout the network. Previously, Naomi was the global new business director of Euro RSCG Worldwide and moved from London to New York in 2008 to take on that role. The last three years have seen major success and expansion for Euro RSCG Worldwide, with major new business wins for international brands such as Heineken, AkzoNobel’s Dulux, Regus, Credit Suisse and Pernod Ricard’s Jacob’s Creek, plus major digital wins including IBM’s global digital business, EDF, Heineken and Lacoste, and being named to the Unilever global digital roster. In Naomi’s former role in the U.K., she led new business for the London agency and business development and integration across the Euro RSCG U.K. group. During her tenure, the U.K. agency won more than $200 million in new billings from brands such as News International, Staples, Superdrug and LG Electronics. At Euro RSCG London, Naomi also ran the relationship with News International Magazines.

Naomi started her career at McCann Erickson in account management and worked across several blue-chip clients including Nescafé and Coca-Cola. After working on numerous pitches including Nikon, Coca-Cola and H&M, Naomi moved into new business full-time as the new business account director across EMEA. She was then appointed new business director of the London agency and promoted to the board of McCann Erickson London—the youngest board member at the age of 26. Naomi graduated from Oxford University with a degree in biology—most useful for her career in advertising!

Holly Ward leads the agency’s social media activity, finding innovative ways for brands and companies to create advocacy online. She advises on corporate reputation as well as creating game-changing communications plans. She has worked with many leading influential brands and organizations, including Nike, T-Mobile, Olympus, Reckitt Benckiser and the British Army. She’s having quite a lot of fun in the process.

As an account director at Euro RSCG Biss Lancaster, Jonathan Welsh specializes in helping clients converse with audiences on a micro and macro level. His clients include Asda (Wal-Mart), where Jonathan directs the regional and local PR strategy across the United Kingdom. Jonathan’s public affairs background enables him to effectively communicate with a number of stakeholders, and he works across creative consumer campaigns as well as corporate reputation management. Jonathan has a Master’s degree in politics and the mass media and a first class degree in English literature. He is married with one son and another on the way.