Euro RSCG Worldwide is part of Havas, one of the top five communications networks on the planet. We’re all about digital at the core of everything, immersing ourselves in the places where people and media live now:

• Leveraging the power of social media to generate more than 128 million YouTube hits to date for the most-viewed piece of viral commercial content in history, the Evian Rollerbabies.
• Launching Akzo Nobel’s Dulux “Let’s Colour” campaign via social media and digital. The documentary of local communities repainting their neighborhoods reached more than 400,000 hits with no media investment and became the 12th-most-tweeted video in the film category.
• Engaging the power of social media across multiple channels to solicit delegates and launch One Young World, the global platform for youth to affect positive social change, which was cited as the “Young Davos” by CNN and welcomed counselors including Kofi Annan, Bob Geldof, Muhammad Yunus and Desmond Tutu.
• Gathering more than 17 million supporters for Kofi Annan’s digital-based “Tck Tck Tck” campaign for climate justice and ushering in a global first: a digital music petition created by our in-house record label, The:Hours.
• Winning IBM’s global digital business from Digitas in the biggest digital pitch of 2009, working across the interactive and social media space.
• Driving the Dos Equis “Most Interesting Man in the World” campaign across multiple social media platforms, resulting in Dos Equis’ becoming the No. 1 brand in both the beer and the greater spirits categories on Facebook with more than 770,000 fans.
• Doubling digital and social media business in China year-to-date with the addition of major accounts such as Dulux, Hershey’s, Balabala and Sun Hung Kai Properties.
• Launching The Sisterhood, a one-of-a-kind social marketing lab—using YouTube, Facebook, Twitter and online outreach—that’s by, for and about teenage girls, at Euro RSCG Worldwide PR.
• Creating innovative firsts in the social media space, from the first global CEO tweet to Social Xplorer (the first social media NPD tool) to the first expandable banner ad on YouTube to the first social media car launch.
• We won one of the most competitive creative pitches of 2009 in North America. ERWW beat TBWA and Wieden to land the prestigious Heineken account (helped, no doubt, by our 2009 Gold Effie and 2009 Cannes Integrated Lion for Dos Equis).
• Our chief digital officer, Larry Mickelberg, testified before the Food and Drug Administration. He represented Euro RSCG at the landmark 2009 Public Hearing on Promotion of FDA-Regulated Medical Products Using the Internet and Social Media, with testimony based on our “Social Life and Social Media” survey.
  
• We won several of the major global pitches of 2009, including Akzo Nobel’s Dulux, reported at $100 million, and Pernod Ricard’s second-largest global brand, Jacob’s Creek. Plus, we won the biggest digital pitch in France’s history, landing all the digital business of EDF, the country’s largest energy company—and created a 100-person agency to handle it.
• Euro RSCG has recently been named digital agency of record and/or social media agency of record for lots of big-name companies and/or brands around the world. Among them: Clearasil, GSK, Heineken (U.S.), IBM, IKEA UK, Lacoste, method, sanofi-aventis, Shire Pharmaceuticals, Sprint, Unilever and Volvo.