Trendspotting: Fancy Pants
The Good Stuff
The luxury customer gets targeted in new ways
The luxury goods industry isn’t looking too shabby these days, having benefited from serious growth in emerging markets and the buying power of vacationing Chinese. In fact, appealing to Chinese tourists has swiftly become top priority for brands like Burberry and Tiffany, both of which staffed their biggest shops with Mandarin-speaking salespeople. Chinese tourists are being treated, too, to private cocktail parties, fashion shows and personal tours. Why? Luxury [...]
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