Author Archive

David on Demand in Cannes

Gabrielle Schaefer June 22nd, 2010 1 Comment

The golden ticket in the advertising world may just be the one to the prestigious Cannes Lions International Advertising Festival, the “Oscars” of advertising. This year the festival runs from June 21 to 26.
Meet David Perez, a creative recruiter at Chicago advertising agency Leo Burnett. Not surprisingly, Perez was very much interested in attending Cannes, but unlikely to beat out those ahead of him at the agency for a spot.
He secured his place at this year’s 57th annual festival by [...]

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Looks Like Viral Campaigns Are Stars

Gabrielle Schaefer February 10th, 2010 No Comments

First it was bra colors, now it’s celebrity look-alikes, and coming up might be Urban Dictionary. What’s next?
Last week, Facebook became star-studded as people changed their profile pictures and filled in their status to read: “Change your profile picture to someone famous (actor, musician, athlete, etc.) you have been told you look like. After you update your profile with your twin or switched at birth photo then cut/paste this to your status.”
It was Facebook’s newest status update trend: Doppelgänger Week. [...]

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