Consider the facts: Your staff, your clients, your competitors, your investors, your advocates and your detractors are all socially engaged. They all have voices.
Some have created a “personal brand.” Others are speaking with association to a company’s brand. This rise of the unofficial spokesperson has significant potential repercussions.
These voices, in the physical world, are mostly weak. In the social world, they can be powerful and influential. In the social world, there is noise and signal. Noise is retweeted, thoughtless, unconnected [...]