The announcements last week at F8 (Facebook’s developers conference) got me thinking about how the nuances of what we do in the online world. For most people, whether you become a “fan” of something or a “follower”—or you “like” something instead of “become a fan,” per Facebook’s latest update—doesn’t play a big part in your decision to click. The action is often automatic.
But there is something deeper going on here, I think—a new form of consumerism, if you will. For decades since [...]