Author Archive

Defusing F-Bombs (and Other Social Lessons)

Jeff Jones March 30th, 2011 No Comments

The email to me cautioned “Be careful what you tweet” and linked to Chrysler’s recent snafu, in which an employee of an agency hired by the automaker mistakenly posted an obscene tweet to Chrysler’s official Twitter feed. The employee was stuck in traffic and meant to send it to his personal account. Instead, it went to Chrysler’s Twitter feed and cost him his job and his agency the Chrysler account.
That story, and a few others that have made the news [...]

read more...

The Benefits of Thinking Small

Jeff Jones March 2nd, 2010 No Comments

These days we zip text documents and photos and videos and fling them across the country in seconds without a thought. We can compress our TV so we can watch it on our mobile phones, using tools such as Sling Media.
And, of course, there’s Twitter. This ever-present microblogging tool forces us to compress our thoughts and experiences into 140 characters. In this realm, we no longer think big; we think small. But that might not be a bad thing.
The [...]

read more...