Flat Earth News (Nick Davies) was a monumental game changer in the debate as to how the 24/7 new media culture has had a damaging impact on the quality of journalism.

In the book, Davies is scathing about the ‘copy and paste’ techniques used by certain publications upon receipt of a press release. Now, the Media Standards Trust has launched the website http://churnalism.com/ to help people check press releases against articles and see how much of this has simply been copied and disseminated around the world.

The [...]

This article was originally published on the Drum.
Popular convention has it that every brand should now be harnessing the power of social media to help take over the world and become the latest YouTube sensation. Yet marketing and PR professionals are being faced with daily dilemmas about how to deliver social media campaigns for brands who are simply not suited to social media because they refuse to see it as more than a way to advertise at a captive audience.
As [...]