Walking into the Time Warner Center for Adweek’s Social Media Strategies Conference recently (the conference was held Oct. 13-14) was a lot like entering a professional sporting event. I put my bag through a metal detector, got my ticket and then entered a room with several large projection screens—though instead of jumbotrons displaying fans in the stadium, we were seeing live streams of tweets.
And, really, it was fitting, considering that this was the Olympics of social media, with key [...]