The following was originally published on MediaPost.
It’s taken a while for the Internet to shift from being the text-only medium of its early days to the image-dominated medium it’s increasingly becoming.
In fact, it’s barely a decade since Internet users could post on photo-sharing sites such as SmugMug (founded 2002) and Flickr (founded 2004). There are now more than six billion photos on Flickr, although Facebook dwarfs that number with six billion photo uploads per month and a total of 90 [...]

Originally posted on lifestory2010.com.
Health-care professionals’ adoption and use of digital channels has been outpacing even that of health-care consumers over the past 12 to 18 months, and for a growing number of physicians, the Internet is quickly becoming their preferred resource for both education and promotional content.
Use in the clinical setting is growing, and now digital channels, whether websites, eDetailing or mobile content, are becoming part of physicians’ routine before, during and after patient consultations to find information and complete [...]

Originally posted on lifestory2010.com.
In November, I represented Euro RSCG Life at the U.S. Food and Drug Administration’s public hearing on promotion of FDA-regulated medical products using the Internet and social media tools. In preparation, we conducted new research leveraging various social media tools and resources to ensure that the voice of the consumer was represented in testimony. Our survey went to more than 1,700 social media users, analyzing various inputs and conversations across leading health portals and other social media [...]

Originally posted on lifestory2010.com.
Just as digital has transformed other industries, such as photography, travel and retail, so too has it impacted health. People seek out digital outlets for health information. Who among us doesn’t head right to Google (or Bing or Yahoo!) to query a health-related matter? For consumers and professionals alike, health care begins at search, which puts online information and properties front and center.
That means many people rely on our clients, and on us.
They rely on us for [...]

Originally posted on lifestory2010.com.
As Euro RSCG Life’s first-ever chief digital officer—and one of the newest members of the network’s team, having joined just a few months ago—I’m charged to further the “digital at the core” philosophy across Life.
There is much to work with: Life was one of the early pioneers in digital health-care marketing, having built the first brand website for Pfizer’s Lipitor in 1998, and it continues to build an enviable list of digital firsts.
Today, as the pace of [...]