#INSERTARTISTNAME played a secret show at #INSERTVENUENAME and you didn’t know until you saw it on Twitter/Facebook/Tumblr/Foursquare
A few weeks ago, my favorite band made a surprise cameo onstage at a concert at Madison Square Garden—a short distance from the Euro RSCG WW PR office.
I first came across the news through a culture blog that focuses on my Brooklyn neighborhood, Free Williamsburg. Its quick post included a shaky YouTube video of the impromptu set. Reading the news of the appearance filled [...]

My friend is a Tumblette, and I’m jealous of her. See, I just started my own Tumblr. It took me a while to get in the game. But my friend, the Tumblette, has been at it for a while—broadcasting her life on her blog one post at a time. She’s so prolific and admired by the internetting masses that she was dubbed a Tumblette—or a cool girl who uses Tumblr.
This isn’t my first foray into blogging or social networking. I [...]

Getting “iced”…It sounds illicit, slightly illegal and definitely uncomfortable. Actually, it is the most recent viral interactive phenomenon sweeping the nation’s post-grads.
Icing is the alcoholic equivalent to putting a whoopee cushion on somebody’s chair. I have heard tales of both friends and strangers getting iced. It runs so rampant among my circle that I can expect at least one person to get iced per gathering. The inspiration for this blog post came as I [...]