People used to conduct business through conversation, discussing the weather, family and politics before finally bartering their way to a deal. Not so today. The book The Cluetrain Manifesto is based around the concept of markets as conversations and says the most important feature of the Internet is that it allows people to have conversations directly.
The book was the first that encouraged businesses to move from “What does my website need to look like?” to “How can we use online [...]

It’s a gray line between your corporate presence and your personal brand when it comes to social media.
As the name implies, social media is about people—not just your customers, but also you and your colleagues. As such, it’s as much a personal branding tool as a corporate branding one.
When you set up a Twitter account to build relationships and (gently) talk about your company/product/service/event, you’re also building your own profile. If you’re writing for your corporate blog (as I am [...]