Social media has enabled brands to become more human than ever before. Community managers are Facebooking and tweeting on behalf of their brands, and the good ones embody the brand’s essential characteristics and tone.
It’s pretty cool stuff, and a real development in the history of branding.
With the increase in marketing-focused social media, we need new ways to measure the strength of a brand’s social media activity. Since brands are acting a whole lot more like people, it seems worthwhile to [...]