Did you know there are more grandparents than high school students on Facebook?
Yeah, right—my grandmother’s not on Facebook (is she?)… was my reaction, too, except I heard it straight from the mouth of Twist Image president Mitch Joel, who was dubbed “Rock Star of Digital Marketing” and “one of North America’s leading digital visionaries” by Marketing Magazine.
Well, if he said so I guess it must be true. This was just one of the many “SoMe myths” I heard at the [...]

It’s no surprise that The Social Network caused a huge stir in the film world this past fall, as everyone (or everyone I know, at least) is curious about how the biggest social networking site came about from a drunken dorm room escapade.
It was quite a surprise, however, that the movie was the big winner at the 68th Golden Globe Awards on Sunday, taking away four major awards including best drama, best director, best screenplay and best original score—especially when [...]

This year I attended the Word of Mouth Marketing Association (WOMMA) Summit 2010 in Vegas. Being a first-timer at this huge social media convention packed with brands including IBM, Jamba Juice, Neiman Marcus, SONY, TMZ, Gillette, Interscope Records and many more, I was a blank canvas ready to learn and eager to soak in as much about social media as possible.
One of the most influential sessions I attended at WOMMA (aside, of course, from our very own George Gallate, Global [...]

I had the pleasure of getting out of the office and attending “Mobile Social Communications: Case Studies & Roundtables” at the City University of New York a couple of weeks ago. I wasn’t really sure what to expect going in—certainly not an animal activist getting on stage during the presentation by McDonald’s head of social media—but I can say I feel as if I came out with a whole new knowledge on the social media world, particularly with more insights [...]

Diaper bags, baby bottles, pacifiers…daddy bloggers?  Digital strategist Jessica Smith called 2010 the “Year of the Daddy Blogger,” and I think she’s got it right.
We’re all familiar with the top mommy bloggers and aware of how much pull they have in the social media world. What we’re not so familiar with is that moms aren’t the only parents blogging these days.
In late summer, the New York Times claimed that it’s time for dads’ turn in the spotlight, with more and [...]