The following article was originally published on Forbes.com.
Never in the course of human interaction have so many shared so much about themselves with so many others—and with so little apparent concern for their privacy. Was it really just a generation ago that people kept all but their most basic information under virtual lock and key? Today, we happily share our date and place of birth, name of our first pet, mother’s maiden name, favorite movie or book, favorite color, first [...]

The following was originally published on the Huffington Post.
Can what you believe affect your health? There are cases where it clearly does. On the unhealthy side, there are people who believe “It won’t happen to me,” and carry on engaging in risky sex. On the healthy side, there are people whose religious beliefs forbid smoking. These are extremes with an obvious link between belief and health, but what about the millions of other beliefs that we all have? There are [...]

Euro RSCG Worldwide’s annual Valentine’s Day survey explores the impact of social networking on romantic relationships and uncovers significant differences in the sex lives and desires of Americans based on politics and social media preferences.
When the Internet first was opened to public use, it was widely assumed that pornography would be its biggest draw. And for years it was. Today, in contrast, social media is the primary reason for having an Internet account—and social networking is having a significant impact [...]

The following was originally published on CNBC.com.
French writer André Maurois called business “a combination of war and sport.” Others have likened it to a jungle. There’s some truth to those characterizations, of course. The world of business is marked by hungry competitors in a constant battle for a bigger share of market. And, as in the jungle, any business or brand that stays in one place too long increases its odds of falling prey to more agile and powerful predators. [...]

The following article was originally published on the Huffington Post.
Brands need to incorporate many elements to get successful and stay successful. Which ones most reward the efforts of smart marketers? At Euro RSCG, we focus our efforts on two key brand dimensions that have proved to be critical variables: dynamism and trust. Euro RSCG employs its proprietary Brand Momentum tool to track public perceptions of client and competitor brands, paying particular attention to these two variables.
Both are perceptions in the [...]

What we’ve learned in the past decade is that brands that want momentum, relevance and reach must ensure they are digital to the core. That means a lot more than having a cool website and delegating some people to talk about the brand in social media. In just the past few years, ordinary consumers have taken digital into every room of their house and with them everywhere they go. They’ve become digital to the core.
Digital is already massive, and it’s [...]