Campaign Strategists Should Redefine “Opinion Leader”
The 50 pages of the latest Pew Internet & American Life Project’s update on American news consumption are full of intriguing information. When you realize that the creation and shaping of “news” is an integral part of marketing, the impact of this study on our work is quite significant.
According to the study:
37 percent of Internet users have actively contributed to the creation, commentary, or dissemination of news:
25 percent of Internet users have commented on an online news story or blog [...]




