Author Archive

How to Anger Your Influencers

Romey Louangvilay December 22nd, 2009 No Comments

I’ve worked with bloggers for some time now, and I even discuss work with them during off-hours so I can constantly improve on my strategies. One thing I’ve noticed that many bloggers have in common: pet peeves having to do with PR professionals. Some are so common they shouldn’t even be occurring, but our industry will always have those who choose to not evolve. So here, gleaned from my research, is a list of eight PR pet peeves:
8. Proofreading, or [...]

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Are FTC Guidelines Bashing Mommy Bloggers?

Romey Louangvilay December 19th, 2009 No Comments

Online marketers and social media influencers have come under the microscope after the Federal Trade Commission (FTC) released guidelines on how they should disclose their working relationships in order not to misinform or falsely persuade consumers. (Here are some details about the guidelines.) It appeared that so-called mommy bloggers had been targeted as the main suspects for accepting bribes (e.g., money, products, free services) in exchange for positive postings.
Based, however, on my observation of the webinar called “Blog with Integrity,” [...]

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