Capturing an audience’s undivided attention is one of the most powerful yet challenging goals for today’s communicators. At Euro RSCG Worldwide PR we often recommend events as a weapon of choice in waging this battle, because they can provide an opportunity to fully engage the audience, taking participants away from everyday distractions and placing them within our clients’ sphere of influence. 
We all understand the disruptions of the daily grind, especially with the expansion of mobile communication technology. In fact, I’m [...]