The following post was originally published on Campaign Asia.
The last few days have seen a great deal of chatter on Twitter and elsewhere in social media–on the changed algorithm introduced by Klout to measure social media influence. And how the changes have resulted in carefully nurtured (and built) Klout taking a tumble. In many cases, by as much as 20 points, virtually overnight.
The official Klout blog that has posts mentioning the changed algorithm is flooded with comments. I spotted over [...]

(The following was originally published on Campaign Asia.)
This post is inspired by an HBR article on the attitudes that business leaders take towards social media.
Ironically perhaps, the six attitudes make up a list of six F’s: Folly, Fearful, Flippant, Formulating, Forging, Fusing.
(For those interested in reading the original article, click http://bit.ly/p3bS3F)
A reflection of the reality that social media is still largely peripheral to the C-suite vision of key business drivers, and is seen at best as a support to marketing. That [...]

The following post was originally published on Campaign Asia.
This morning I woke up to a Twitter timeline unlike any I had seen before. It was filled with a stream, rather a flood of tributes. To Steve Jobs.
It was more than people tweeting condolences. It was an outpouring.
Of feelings. Emotions.
Of pain. Shock. Disbelief.
Of memories.
Of love.
Of the pride and joy of having shared a connection with Steve through the products he invented.
And a discovery, a rekindling, an exploration of the connection one [...]

I am on page 60-something of the latest and greatest RFP (and no, I can’t tell you from where—it’s confidential, even in this age of radical transparency), and you might surmise that it’s because I ramble and can’t get to the point. While I admit that editing myself is a challenge, my bigger beef is with the lack of convergence between the world of new business and the age of social media. (In case you were thinking it, I realize [...]

The following post was originally published on Campaign Asia.
It has been an exciting and enlightening two and half years on Twitter. It has been my micro blog related to my observations, opinions and questions on the world of brands, marketing, social media, digital, advertising—and the people behind it all who influenced me, made me think, learn and grow as a marketer. I rarely, if ever, have used it for casual updates of where I am or what I am doing—and [...]

The following was originally published on CNBC.com.
French writer André Maurois called business “a combination of war and sport.” Others have likened it to a jungle. There’s some truth to those characterizations, of course. The world of business is marked by hungry competitors in a constant battle for a bigger share of market. And, as in the jungle, any business or brand that stays in one place too long increases its odds of falling prey to more agile and powerful predators. [...]

The following article was originally published on the Huffington Post.
Brands need to incorporate many elements to get successful and stay successful. Which ones most reward the efforts of smart marketers? At Euro RSCG, we focus our efforts on two key brand dimensions that have proved to be critical variables: dynamism and trust. Euro RSCG employs its proprietary Brand Momentum tool to track public perceptions of client and competitor brands, paying particular attention to these two variables.
Both are perceptions in the [...]

The following article was previously published on Thinking Aloud.
Through the eyes of a marketer who sees the foundations of success starting with A, B, C…
In a world where social media has freed the reins of expression and hugely democratized it, and technology and mobility has put the power to express with a click in the hands of millions and millions of people, a question topmost in the minds of marketers is how they can ensure the success of their [...]

The following post was originally published on Mommylens.com.
How often do you talk about sex? And when you do, do you raise an eyebrow? My posts and tweets on this topic tonight seemed to have raised quite a few.
We live in a world where young children start off embarrassed about their sexual curiosity—and I know this from experience with my own kids. Eventually they grow up and stories about their sexual conquests permeate conversations with their friends. So how is it that as [...]

What we’ve learned in the past decade is that brands that want momentum, relevance and reach must ensure they are digital to the core. That means a lot more than having a cool website and delegating some people to talk about the brand in social media. In just the past few years, ordinary consumers have taken digital into every room of their house and with them everywhere they go. They’ve become digital to the core.
Digital is already massive, and it’s [...]