Archive for the ‘Media Trends’ Category

How to Anger Your Influencers

Romey Louangvilay December 22nd, 2009 No Comments

I’ve worked with bloggers for some time now, and I even discuss work with them during off-hours so I can constantly improve on my strategies. One thing I’ve noticed that many bloggers have in common: pet peeves having to do with PR professionals. Some are so common they shouldn’t even be occurring, but our industry will always have those who choose to not evolve. So here, gleaned from my research, is a list of eight PR pet peeves:
8. Proofreading, or [...]

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Obits Go Online

Marian Salzman December 17th, 2009 No Comments

I’ve been talking for years about how we’re all living online. But as Paul Briand, who writes the “Baby Boomer Examiner” column for Examiner.com, points out, we aren’t just living online but also dying online.
Let me explain. I’m talking about obituaries, and here’s why: A new study from the Medill School of Journalism at Northwestern University warns newspapers to “adapt to changes in audience behavior and technology that will alter the way Americans memorialize the dead. Already, interactive memorial pages [...]

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