An unborn baby is more popular on twitter than Hurricane Irene… it’s even bigger than Justin Bieber!
On Sunday night at the MTV Video Music Awards, singer Beyonce Knowles set off a Twitter firestorm when she revealed to the world that she and husband Jay-Z are expecting.
Unlike other famous expecting moms like Jennifer Garner and Hilary Duff who recently announced they were expecting with well-crafted statements released through their publicists, Beyonce revealed the news in true diva style.
While working her way [...]

What we’ve learned in the past decade is that brands that want momentum, relevance and reach must ensure they are digital to the core. That means a lot more than having a cool website and delegating some people to talk about the brand in social media. In just the past few years, ordinary consumers have taken digital into every room of their house and with them everywhere they go. They’ve become digital to the core.
Digital is already massive, and it’s [...]

Let’s start this week’s blog post with “happy” news—at least for the Germans (like me). According to a study, Germany is the happiest country on Twitter. Alex Davies, a Ph.D. candidate at the University of Cambridge, analyzed the tweets of 25 countries (countries where there was enough tweeting to make the rating possible). The parameter to determine the levels of happiness was the high-level correlations between words and emoticons like or . By the way, the saddest [...]

The email to me cautioned “Be careful what you tweet” and linked to Chrysler’s recent snafu, in which an employee of an agency hired by the automaker mistakenly posted an obscene tweet to Chrysler’s official Twitter feed. The employee was stuck in traffic and meant to send it to his personal account. Instead, it went to Chrysler’s Twitter feed and cost him his job and his agency the Chrysler account.
That story, and a few others that have made the news [...]

Hello, and welcome again to another Week in Social Media.
Facebook—my beloved social network and, as always, the first topic of this blog post. But this time it is not about the platform itself but the users. With almost 600 million of them globally, there is a lot to learn about the demographics. Have look at this SlideShare by Amodiovalerio Verde.
What would the Class of 2011 look like, if social media were a high school? Interesting question, right? What about [...]

We all know the age-old “If a tree falls in the woods…” question, but in the age of social media an equally important question is now being asked by the masses: If you’re in a relationship and it’s not documented on Facebook, does it even count?
We all have friends who record their entire relationship through social media channels—whether through constant tweets proclaiming their love for their romantic partner, frequent wall post declarations of love, or pictures posted of flowers or [...]

Hello again, and for the last time this year.
Because of today’s special date, let’s not call this blog post “The Week in Social Media” but “The Year in Social Media.”
So much has happened and changed in 2010—just look at the Social Life and Social Media blog. Whether topics or trends, networks, platforms or microblogging services, everything concerning social media has been through a huge transformation throughout 2010. Facebook got bigger and bigger, Google tried a few things and had to [...]

The words rumors and Facebook seem to belong together these days. But now we know that Friday’s rumor about the social network (“Facebook’s Gmail Killer, Project Titan, Is Coming on Monday”) is reality. Mark Zuckerberg announced the “modern messaging system” on Monday. (“This is not an e-mail killer,” he added. Okay, so that was one rumor that perhaps won’t come true. Stay tuned.) There are interesting possibilities for such a Web-based e-mail client. Due to the knowledge concerning relationships between users [...]

#INSERTARTISTNAME played a secret show at #INSERTVENUENAME and you didn’t know until you saw it on Twitter/Facebook/Tumblr/Foursquare
A few weeks ago, my favorite band made a surprise cameo onstage at a concert at Madison Square Garden—a short distance from the Euro RSCG WW PR office.
I first came across the news through a culture blog that focuses on my Brooklyn neighborhood, Free Williamsburg. Its quick post included a shaky YouTube video of the impromptu set. Reading the news of the appearance filled [...]

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” —Sir Richard Branson, chairman of Virgin Group
More and more people are first looking online about the product they intend to buy, looking either for information and professional and customer reviews, or for the best deal. Breaking news: Consumers have a brain, and they know how to use it! Enlightened and aware, they are asking for more: purpose, engagement, responsibility, respect, etc. The salesman persuading [...]