By whatever name they’re called—iGeneration, generation C, gen Y, gen next, echo boomers—the millennial generation are the first true digital natives. They have never known a world other than one of constantly improving digital technologies. Yet what sets this generation apart from the older generations is not so much the use of Internet technology (everyone uses that), but their use of social media. For millennials, social media is as seamlessly integrated into their lives as their computers and cell phones; it’s how they communicate and socialize, conduct business and explore the world