MicroDialogue LLC conducted proprietary research and analysis for Euro RSCG Worldwide leveraging various social media tools and sources. We deployed a survey to 1,228 social media users and analyzed thousands of verbatims and other conversations across blogs, Twitter and forums. We define social media users as people who engage with others online and over social media as the platforms for this engagement. The data is based on survey results and other conversations that occurred around October 2009.

Among the findings:

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