#INSERTARTISTNAME played a secret show at #INSERTVENUENAME and you didn’t know until you saw it on Twitter/Facebook/Tumblr/Foursquare
A few weeks ago, my favorite band made a surprise cameo onstage at a concert at Madison Square Garden—a short distance from the Euro RSCG WW PR office.
I first came across the news through a culture blog that focuses on my Brooklyn neighborhood, Free Williamsburg. Its quick post included a shaky YouTube video of the impromptu set. Reading the news of the appearance filled [...]

“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year.
Social Life and Social Media Blog
In order to showcase the impressive and innovative breadth and depth of social media expertise across the entire global Euro RSCG brand, PR agency president Marian Salzman and Fernanda Romano, global creative director, conceived and oversaw the launch of Social Life and Social Media. The website originally debuted in conjunction with the release of ERWW’s [...]

“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year.
Headstrong: A Four-Part Series
Since agency president Marian Salzman’s successful brain tumor removal in July 2007, she’s donated her time and PR expertise to Massachusetts General—the hospital where she had the operation—and to several organizations that assist soldiers who’ve endured brain injury.
She also commemorated the milestone in a personal and moving multipart blog series, entitled “Headstrong” and featured on the Huffington [...]

My friend is a Tumblette, and I’m jealous of her. See, I just started my own Tumblr. It took me a while to get in the game. But my friend, the Tumblette, has been at it for a while—broadcasting her life on her blog one post at a time. She’s so prolific and admired by the internetting masses that she was dubbed a Tumblette—or a cool girl who uses Tumblr.
This isn’t my first foray into blogging or social networking. I [...]

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” —David Ogilvy (1911–1999)

It’s a fact that brands can’t be manipulative or overpromising anymore, at the risk of losing credibility and spending a huge amount of money to get back on their feet. It’s a good thing, as they now have to challenge and re-create themselves, finding new ways to leverage based on authenticity, trust and listening, to engage people and raise [...]

Here we go again: “The Week in Social Media” with Baptiste Limb and me.
As with last week, let’s focus on customers in the first part of this blog post. Most times, customers are the target group for social media activities. And what do consumers want? This is one of the questions we have to face every day while working on social media projects. The title of the WebProNews post Consumers Want Brands to Interact with Facebook and Twitter, about a [...]

I’m not in on the online dating game, but lately everywhere I go, it’s all everyone is talking about. Perhaps it’s because many of my single friends are considering it or have already delved into the cosmic world of online dating (usually out of pure frustration with the men or women they’re meeting—or not meeting—in the “real” world).
Or maybe my peers are finally embracing the fact that we live in a digital world, so why not cast a larger net [...]

It’s a truism that hardly bears repeating that technology and the infinite choice it has fostered have turned the old one-to-many communications model on its head. That’s a fact for advertising, where it’s laughable to imagine businesses being able to survive simply by broadcasting their brand messages to captive audiences. It’s a fact for pop culture, as a generation that all grew up watching “Seinfeld” and “Friends” together realizes that their children will have no such shared, universal touchstones.
And it’s [...]

As marketers work around the clock to leverage the newest social media platform, I can’t help but reflect on my first uses of social media. I’m a firm believer that you can’t evolve or grow without knowing your roots and learning from your past—and I realize now that in my past, I was engaged in social media before there was such a thing as “social media.”
It was about 13 years ago when I created my first site—a “Power Rangers” fan [...]

The newest internet celebrity isn’t a smoking baby, nor is it middle-aged mousy woman with an incredible singing voice. Meet Zach Anner, a self-described “wheelchair-bound lady magnet,” who is winning hearts as he competes for a chance to host his own talk show on the Oprah Winfrey Network (OWN).
Zach’s contest entry gives his own personal hilarious take on his disability, calling cerebral palsy the “sexiest of the palsies” and discusses his dream to host a travel show for people who [...]