Airing Their Dirty Diapers
Just when you thought mom-dot-com couldn’t grow any mightier …

A recent study found that bloggers-who-also-happen-to-be-moms are wielding unprecedented power, not only on their respective online domains but in the buying market and the election booth, too. Fidgety about the term “mommy blogger”? No need: The study found them to be, on average, college-educated, as well as wealthier, more politically active and socially and environmentally conscious than non-blogging counterparts. Following in the footsteps of Dooce.com’s Heather Armstrong, [...]

“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year.
Social Life and Social Media Blog
In order to showcase the impressive and innovative breadth and depth of social media expertise across the entire global Euro RSCG brand, PR agency president Marian Salzman and Fernanda Romano, global creative director, conceived and oversaw the launch of Social Life and Social Media. The website originally debuted in conjunction with the release of ERWW’s [...]

“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year.
Headstrong: A Four-Part Series
Since agency president Marian Salzman’s successful brain tumor removal in July 2007, she’s donated her time and PR expertise to Massachusetts General—the hospital where she had the operation—and to several organizations that assist soldiers who’ve endured brain injury.
She also commemorated the milestone in a personal and moving multipart blog series, entitled “Headstrong” and featured on the Huffington [...]

I would prefer not to tweet today.
Though I am a bit nervous saying this on a website devoted to social media, I have to admit I’m probably more ambivalent about my agency’s rabpid embrace of Twitter than many of my colleagues.
I’m far from a social media skeptic. In fact, I’ve seen the powerful impact that blogs, forums, Facebook, YouTube and Twitter can have on brands and causes.
But it’s been difficult to adjust to all this constant tweeting. I bungee back [...]

Oh. My. God. Becky, look at her butt.
Actually, don’t. Stop checking out the bubble-licious booty in this ad and reread the text…come on, focus this time! “Ambassador” is spelled wrong. (Focus a little more intensely, and you might even catch that “has” should be “have” and both “thats” should have apostrophes.)
How could Nike publish an ad with such a Kardashian-size spelling error? And why does this ad feel so familiar?
Well, actually, Nike isn’t responsible for the typo because the ad [...]

As marketers work around the clock to leverage the newest social media platform, I can’t help but reflect on my first uses of social media. I’m a firm believer that you can’t evolve or grow without knowing your roots and learning from your past—and I realize now that in my past, I was engaged in social media before there was such a thing as “social media.”
It was about 13 years ago when I created my first site—a “Power Rangers” fan [...]

The golden ticket in the advertising world may just be the one to the prestigious Cannes Lions International Advertising Festival, the “Oscars” of advertising. This year the festival runs from June 21 to 26.
Meet David Perez, a creative recruiter at Chicago advertising agency Leo Burnett. Not surprisingly, Perez was very much interested in attending Cannes, but unlikely to beat out those ahead of him at the agency for a spot.
He secured his place at this year’s 57th annual festival by [...]

People used to conduct business through conversation, discussing the weather, family and politics before finally bartering their way to a deal. Not so today. The book The Cluetrain Manifesto is based around the concept of markets as conversations and says the most important feature of the Internet is that it allows people to have conversations directly.
The book was the first that encouraged businesses to move from “What does my website need to look like?” to “How can we use online [...]

Social media have helped corporations, retailers and small brands make a name for themselves and maintain sales during one of the toughest economic times ever. But it’s also had a significant impact on the entertainment industry, making unlikely stars and also highlighting flaws in some seemingly perfect icons.
YouTube is probably the best case study of how social media can create and deflate celebrity. Lonely Girl 15 was a realistic but fictional video docu-series that had everyone believing Lonely Girl’s life [...]

This is the first in a series of three.
We just finished conducting one-on-one interviews with some of the brightest minds in the social Web. Here are some of their insights, which we shared with our general managers yesterday in Paris. Check in tomorrow for more of what these leaders have to say.
B.L. Ochman, president, Whatsnextonline.com:
“For big corporations, this stuff is still very scary…. Anyone who is a consultant must tackle fear.”
“A lot of companies should take their websites down, because [...]