I’ve worked with bloggers for some time now, and I even discuss work with them during off-hours so I can constantly improve on my strategies. One thing I’ve noticed that many bloggers have in common: pet peeves having to do with PR professionals. Some are so common they shouldn’t even be occurring, but our industry will always have those who choose to not evolve. So here, gleaned from my research, is a list of eight PR pet peeves:
8. Proofreading, or [...]

There is more being written about social media than any other marketing topic today. And with good reason: Social media has turned out to be a powerful determinant of a brand’s success.
Before a company ventures into the social media arena, however, it pays to take a look at what others before them have done in the space. Recently, I did a study on the social media strategies of organisations and found that they were using them at four key levels:
1. [...]

You can have all the bandwidth in the world, a site loaded with bells and whistles, apps that run on every new platform—but that’s no guarantee of social media success. This point was brought home to me at the Internet Marketing Summit in London last week, during a presentation given by Andrew Gerrard, a social and digital media strategist at d-marketing.
The No. 1 social media tool companies should invest in is their people.
By now, we all know the buzzwords of [...]