Originally posted on eurorscgpr.com/blog.
During the protracted health-care debate, it quickly became clear that the media put a premium on accessing information: Even C-SPAN, the cable industry’s nonstop outlet for televised government affairs, had to challenge the Obama administration to open the doors to the process. In the meantime, Americans would have to make do with the networks—Fox News, CNN, The Washington Post and other major media outlets—to get the juice on health care.
Just as the media seems to be at [...]

Originally posted on lifestory2010.com.
Health-care professionals’ adoption and use of digital channels has been outpacing even that of health-care consumers over the past 12 to 18 months, and for a growing number of physicians, the Internet is quickly becoming their preferred resource for both education and promotional content.
Use in the clinical setting is growing, and now digital channels, whether websites, eDetailing or mobile content, are becoming part of physicians’ routine before, during and after patient consultations to find information and complete [...]

Originally posted on lifestory2010.com.
In November, I represented Euro RSCG Life at the U.S. Food and Drug Administration’s public hearing on promotion of FDA-regulated medical products using the Internet and social media tools. In preparation, we conducted new research leveraging various social media tools and resources to ensure that the voice of the consumer was represented in testimony. Our survey went to more than 1,700 social media users, analyzing various inputs and conversations across leading health portals and other social media [...]

Originally posted on lifestory2010.com.
Just as digital has transformed other industries, such as photography, travel and retail, so too has it impacted health. People seek out digital outlets for health information. Who among us doesn’t head right to Google (or Bing or Yahoo!) to query a health-related matter? For consumers and professionals alike, health care begins at search, which puts online information and properties front and center.
That means many people rely on our clients, and on us.
They rely on us for [...]

This is the first in a series of three.
We just finished conducting one-on-one interviews with some of the brightest minds in the social Web. Here are some of their insights, which we shared with our general managers yesterday in Paris. Check in tomorrow for more of what these leaders have to say.
B.L. Ochman, president, Whatsnextonline.com:
“For big corporations, this stuff is still very scary…. Anyone who is a consultant must tackle fear.”
“A lot of companies should take their websites down, because [...]