There always used to be a difference between the way us “Brits” travel and communicate. In many cases as we travelled the world, it wouldn’t have been unsurprising to hear us being described as reserved and somewhat closed in our approach to new people and cultures.
In fact, I can remember one such event in recent times, when I went on a training course in California and was asked to sit in a circle with a group of people I’d known [...]

More digital. That’s how a plurality of millennials around the world described themselves compared with their parents’ generation in Euro RSCG’s latest global survey. Tellingly, but not too surprisingly, it’s also how a plurality of that older group distinguished the two generations, with millennials’ greater use of digital technology as the most significant distinguishing factor. Euro RSCG surveyed 2,500 millennials and 500 people aged 40 to 55, split equally between men and women and among these five countries: China, France, [...]

Social media is ____________.
Absolutely social. Becoming antisocial media. A great tool that needs to be handled carefully. A connector that allows people to become more sociable. Strongly linked to the media itself. Showing, shouting and bragging. Invading every generation.
Euro RSCG executives around the globe used those words when talking about the state of social media today. You’ll have your own opinion depending on where you live, what you do for a living, how old you are, how you use social [...]

Social media isn’t just a way for friends to stay in touch—smart PR professionals and marketers know that SoMe can be the answer to their prayers. Though beauty is the rare—and lucky—industry that may have bucked the trend of dwindling budgets (because women want to look good no matter how much the economy is suffering!), it still benefits resourceful pros to understand how employing social media in their strategies can have a great impact with a small budget.
We at Euro [...]

As marketers work around the clock to leverage the newest social media platform, I can’t help but reflect on my first uses of social media. I’m a firm believer that you can’t evolve or grow without knowing your roots and learning from your past—and I realize now that in my past, I was engaged in social media before there was such a thing as “social media.”
It was about 13 years ago when I created my first site—a “Power Rangers” fan [...]

“[Brands] need to realize that the conversation will extend beyond their control, so they should have a strong point of view and good, engaging content.” –Russ Lidstone, CEO of Euro RSCG London, in an article on UTalkMarketing
All the changes social media is bringing about now are accelerating, creating new ways for consumers and brands to interact with each other, based on these key characteristics: trust, transparency and humility.

“How Consumers Interact with Brands on Social Networks” on eMarketer
“Fickle [...]

I wrote in my last post about the changing social media landscape and what the future might hold. The results of MicroDialogue’s survey for Euro RSCG of 1,228 social media users and analysis of thousands of conversations in online communities, along with a number of recent news articles, point to a major shift in user attitudes—and to some serious challenges.
It’s remarkable how much people have changed in last five years. They have new definitions of what’s normal and sociable, and [...]