The Great Innovate
Two of the buzzwords of this year’s Cannes Lions were the equally crucial “creativity” and “innovate”

This year’s Cannes Lions Festival was renamed the Cannes Lions International Festival of Creativity, and a new category was added: the Creative Effectiveness Lions. Anyone else sensing a theme? Indeed, a renewed emphasis on creativity was one of the hallmarks of the 2011 festival. One presentation, “Exploring the Science of Creativity,” was led by a best-selling author, while Google bigwig Eric Schmidt [...]

The following article was originally published on Mommylens.com.
A few weeks ago my family and I checked into the Baltimore Marriott Waterfront and were rewarded with a special key card proclaiming our status as Silver Elite and a welcome gift of our choosing. For what, I’m not sure—checking in to the same hotel on the same weekend two years running? I don’t consider us frequent guests of Marriott, and while it was certainly nice to be treated as such, it almost [...]

Let’s start this week’s blog post with “happy” news—at least for the Germans (like me). According to a study, Germany is the happiest country on Twitter. Alex Davies, a Ph.D. candidate at the University of Cambridge, analyzed the tweets of 25 countries (countries where there was enough tweeting to make the rating possible). The parameter to determine the levels of happiness was the high-level correlations between words and emoticons like or . By the way, the saddest [...]

Hello again, and welcome to another Week in Social Media.
Let’s start again with the usual topic: Facebook. The platform giant has recently launched a new ad tool: Sponsored Stories. It will turn activities by users like page updates and places check-ins into ads—of course this only happens when users like or comment on pages or check in at claimed places from an application that has paid for Sponsored Stories.
Let’s wait and see how users will like this new way of [...]

#INSERTARTISTNAME played a secret show at #INSERTVENUENAME and you didn’t know until you saw it on Twitter/Facebook/Tumblr/Foursquare
A few weeks ago, my favorite band made a surprise cameo onstage at a concert at Madison Square Garden—a short distance from the Euro RSCG WW PR office.
I first came across the news through a culture blog that focuses on my Brooklyn neighborhood, Free Williamsburg. Its quick post included a shaky YouTube video of the impromptu set. Reading the news of the appearance filled [...]

Can You Hear Me Now?
Social media knows no limits; from the ends of the earth to beyond the planet’s atmosphere, SoMe and its technology are enabling our desire to stay in touch

Climbers on Mount Everest can now get cell service, thanks to the recent installation of nine 3G mobile network stations in the region in Nepal. Not that eco-explorer Eric Larsen needed it—he used solar power to expand the boundaries of social media on the planet, by sending the [...]

My friend is a Tumblette, and I’m jealous of her. See, I just started my own Tumblr. It took me a while to get in the game. But my friend, the Tumblette, has been at it for a while—broadcasting her life on her blog one post at a time. She’s so prolific and admired by the internetting masses that she was dubbed a Tumblette—or a cool girl who uses Tumblr.
This isn’t my first foray into blogging or social networking. I [...]

Place Time
It’s official: Geolocation services and apps are becoming increasingly important from the top (Google, Facebook) down (small biz)

The growing significance of geolocation services is driving greater demand for mobile development skills in the rankings of tech job openings and is being acclaimed as a game-changing trend, but it also inspired a wary U.K. Ministry of Defence to warn operatives that using such services—particularly Facebook Places, for some reason—may expose them to harm. (And yet Scottish software companies are [...]

Hello again!
Somehow this week’s links gathered by Baptiste Limb and me are all about social media networks—or, to be more specific, most of them are about Facebook. So many new features have been launched during the last week (and the movie has finally started) that this week we just have to focus on it.
With more than 500 million inhabitants worldwide, Facebook would be the world’s fourth-largest country. But do you know what it would look like on a map, especially [...]

I had the pleasure of getting out of the office and attending “Mobile Social Communications: Case Studies & Roundtables” at the City University of New York a couple of weeks ago. I wasn’t really sure what to expect going in—certainly not an animal activist getting on stage during the presentation by McDonald’s head of social media—but I can say I feel as if I came out with a whole new knowledge on the social media world, particularly with more insights [...]