“Why Brands Are Becoming Media” on Mashable

“Media’s Evolving Spheres of Discovery” on BuzzMachine

“8 Types of People That Belong on Twitter” on Inc.com

“Social Gaming Integral to Social Networking” on MarketingProfs

“Super Mario Trend” on YouTube (press the pause button at each black screen to read the trend being illustrated)

Online marketers and social media influencers have come under the microscope after the Federal Trade Commission (FTC) released guidelines on how they should disclose their working relationships in order not to misinform or falsely persuade consumers. (Here are some details about the guidelines.) It appeared that so-called mommy bloggers had been targeted as the main suspects for accepting bribes (e.g., money, products, free services) in exchange for positive postings.
Based, however, on my observation of the webinar called “Blog with Integrity,” [...]