“The amount of media that’s available to the average user is a vastly larger superset than anything that’s ever existed in human history. If I was going to start a news business tomorrow, I would start a news business designed to produce not one new bit of news, but instead to aggregate news for individuals in ways that mattered to them.” —Clay Shirky
What is the Web today, and how do we best deal with thousands of billions pages, a huge [...]

Originally posted on huffingtonpost.com.
Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about them. What you’ll uncover is a group of people who are changing the world of marketing, altering communications, inventing new lexicons and adopting still-embryonic innovations.
The teens of [...]

“Why Brands Are Becoming Media” on Mashable

“Media’s Evolving Spheres of Discovery” on BuzzMachine

“8 Types of People That Belong on Twitter” on Inc.com

“Social Gaming Integral to Social Networking” on MarketingProfs

“Super Mario Trend” on YouTube (press the pause button at each black screen to read the trend being illustrated)

Originally posted on huffingtonpost.com.
Every generation assumes it has been handed the world’s problems because the one that preceded it didn’t quite master the agenda. In the rebellious 1960s, the baby boomers demonstrated noisily against established powers and ideas. But in the case of today’s energetic and engaged 20-somethings—the Real-Time Generation—I think assuming responsibility isn’t as much about disappointment in prior leadership (although there’s certainly cause for that) as it is about the power of the new tools. Thanks to the [...]

Originally posted on lifestory2010.com.
As Euro RSCG Life’s first-ever chief digital officer—and one of the newest members of the network’s team, having joined just a few months ago—I’m charged to further the “digital at the core” philosophy across Life.
There is much to work with: Life was one of the early pioneers in digital health-care marketing, having built the first brand website for Pfizer’s Lipitor in 1998, and it continues to build an enviable list of digital firsts.
Today, as the pace of [...]