As the dust settles over the debate about whether social media is indeed worth all the hype, the medical fraternity has been slowly pointing the needle (pun intended) towards a yes.
The lure of social media notwithstanding, the medical community has been apprehensive about using it. Lack of clear knowledge of usage and value, skeptical response and industry regulations have combined to turn social media into a Pandora’s Box in the minds of many who have taken the Hippocratic Oath.
Times have [...]

Social media is ____________.
Absolutely social. Becoming antisocial media. A great tool that needs to be handled carefully. A connector that allows people to become more sociable. Strongly linked to the media itself. Showing, shouting and bragging. Invading every generation.
Euro RSCG executives around the globe used those words when talking about the state of social media today. You’ll have your own opinion depending on where you live, what you do for a living, how old you are, how you use social [...]

Social media isn’t just a way for friends to stay in touch—smart PR professionals and marketers know that SoMe can be the answer to their prayers. Though beauty is the rare—and lucky—industry that may have bucked the trend of dwindling budgets (because women want to look good no matter how much the economy is suffering!), it still benefits resourceful pros to understand how employing social media in their strategies can have a great impact with a small budget.
We at Euro [...]

As marketers work around the clock to leverage the newest social media platform, I can’t help but reflect on my first uses of social media. I’m a firm believer that you can’t evolve or grow without knowing your roots and learning from your past—and I realize now that in my past, I was engaged in social media before there was such a thing as “social media.”
It was about 13 years ago when I created my first site—a “Power Rangers” fan [...]

The newest internet celebrity isn’t a smoking baby, nor is it middle-aged mousy woman with an incredible singing voice. Meet Zach Anner, a self-described “wheelchair-bound lady magnet,” who is winning hearts as he competes for a chance to host his own talk show on the Oprah Winfrey Network (OWN).
Zach’s contest entry gives his own personal hilarious take on his disability, calling cerebral palsy the “sexiest of the palsies” and discusses his dream to host a travel show for people who [...]

When I think of the phrase “The Beautiful People,” the popular, catchy song from a few years ago by Marilyn Manson comes to mind, but ask some of my single New York City girlfriends and they will sing an entirely different tune that is virtual, attractive and now very controversial.
In fact, I couldn’t believe my ears when they told me about Beautifulpeople.com, a dating website where admittance is based on your level of attractiveness. Yet it wasn’t the site, launched [...]

The golden ticket in the advertising world may just be the one to the prestigious Cannes Lions International Advertising Festival, the “Oscars” of advertising. This year the festival runs from June 21 to 26.
Meet David Perez, a creative recruiter at Chicago advertising agency Leo Burnett. Not surprisingly, Perez was very much interested in attending Cannes, but unlikely to beat out those ahead of him at the agency for a spot.
He secured his place at this year’s 57th annual festival by [...]

“[Brands] need to realize that the conversation will extend beyond their control, so they should have a strong point of view and good, engaging content.” –Russ Lidstone, CEO of Euro RSCG London, in an article on UTalkMarketing
All the changes social media is bringing about now are accelerating, creating new ways for consumers and brands to interact with each other, based on these key characteristics: trust, transparency and humility.

“How Consumers Interact with Brands on Social Networks” on eMarketer
“Fickle [...]

Originally posted on huffingtonpost.com.
The inaugural One Young World summit that concluded on Wednesday in London wasn’t just a gathering of hundreds of tomorrow’s world leaders. Don’t get me wrong: The energy of the more than 600 delegates from 100-plus countries, the passion of their debates and the progress that their resolutions made toward finding solutions to problems such as economic injustice, climate change and excessive corporate power were all substantial and meaningful.
But the leadership summit wasn’t just about the delegates [...]

I’ve been talking for years about how we’re all living online. But as Paul Briand, who writes the “Baby Boomer Examiner” column for Examiner.com, points out, we aren’t just living online but also dying online.
Let me explain. I’m talking about obituaries, and here’s why: A new study from the Medill School of Journalism at Northwestern University warns newspapers to “adapt to changes in audience behavior and technology that will alter the way Americans memorialize the dead. Already, interactive memorial pages [...]