Flat Earth News (Nick Davies) was a monumental game changer in the debate as to how the 24/7 new media culture has had a damaging impact on the quality of journalism.

In the book, Davies is scathing about the ‘copy and paste’ techniques used by certain publications upon receipt of a press release. Now, the Media Standards Trust has launched the website http://churnalism.com/ to help people check press releases against articles and see how much of this has simply been copied and disseminated around the world.

The [...]

It is time for another Week in Social Media. As always, let’s start with some news from the world’s largest social network. Facebook now offers impressions and feedback stats to all admins. The Next Web has an article with suggestions on how to get the most out of it. Just one final, quick note on the social network behemoth: Facebook is actually trademarking “face,” if you can believe it. (Considering the omnipotence of the platform, we bet you can.)
And then [...]

#INSERTARTISTNAME played a secret show at #INSERTVENUENAME and you didn’t know until you saw it on Twitter/Facebook/Tumblr/Foursquare
A few weeks ago, my favorite band made a surprise cameo onstage at a concert at Madison Square Garden—a short distance from the Euro RSCG WW PR office.
I first came across the news through a culture blog that focuses on my Brooklyn neighborhood, Free Williamsburg. Its quick post included a shaky YouTube video of the impromptu set. Reading the news of the appearance filled [...]

As the dust settles over the debate about whether social media is indeed worth all the hype, the medical fraternity has been slowly pointing the needle (pun intended) towards a yes.
The lure of social media notwithstanding, the medical community has been apprehensive about using it. Lack of clear knowledge of usage and value, skeptical response and industry regulations have combined to turn social media into a Pandora’s Box in the minds of many who have taken the Hippocratic Oath.
Times have [...]

There always used to be a difference between the way us “Brits” travel and communicate. In many cases as we travelled the world, it wouldn’t have been unsurprising to hear us being described as reserved and somewhat closed in our approach to new people and cultures.
In fact, I can remember one such event in recent times, when I went on a training course in California and was asked to sit in a circle with a group of people I’d known [...]

Here we go again: “The Week in Social Media” with Baptiste Limb and me.
As with last week, let’s focus on customers in the first part of this blog post. Most times, customers are the target group for social media activities. And what do consumers want? This is one of the questions we have to face every day while working on social media projects. The title of the WebProNews post Consumers Want Brands to Interact with Facebook and Twitter, about a [...]

I’m Hillevi Lausten, PR manager focusing on social media at Euro RSCG ABC, in one of the most beautiful cities in Germany: Hamburg. I will replace Baptiste Limb during the time he’s busy moving.

As social media and PR are getting more connected every single day, let’s first focus on a Mashable blog post about the future of social media and PR. Indeed, when [...]

One of the things my first mentor and boss, Kitty Bundy, who is the director of lifestyle at Elite Model Management, told me was to tell a story in every project. As an intern then, I would assist with photo shoots, lookbooks and prepping models for go-sees, and Kitty would also ask me, “What is the story you’re trying to tell?” At first I didn’t understand what she meant, but I soon learned that she wanted me to help the [...]

I’ve worked with bloggers for some time now, and I even discuss work with them during off-hours so I can constantly improve on my strategies. One thing I’ve noticed that many bloggers have in common: pet peeves having to do with PR professionals. Some are so common they shouldn’t even be occurring, but our industry will always have those who choose to not evolve. So here, gleaned from my research, is a list of eight PR pet peeves:
8. Proofreading, or [...]

When I think back to the early days of the digital media era, I find that we spent far less time debating the meaning-of-the-medium-as-a-medium and more time actually doing stuff. Does anyone else think it strange that we have social media sites with 300 million members and yet there’s never a shortage of participants debating the role of the medium? Did everybody get burned so badly building their store on Second Life that they’re afraid to venture into the social [...]