This Digital Life
If the online habits of your teen(s) seem like observing life on Mars, here’s some things to look out for as the first fully digital generation grows up

We’ve been following teens in the social space since day one, but who could have predicted the ways in which SoMe would change…well, everything. Grownups are making efforts to wake up the first fully digital generation by teaching them to have boundaries and get social smarts. They offer warnings that [...]

The following post was originally published on Campaign Asia.
It has been an exciting and enlightening two and half years on Twitter. It has been my micro blog related to my observations, opinions and questions on the world of brands, marketing, social media, digital, advertising—and the people behind it all who influenced me, made me think, learn and grow as a marketer. I rarely, if ever, have used it for casual updates of where I am or what I am doing—and [...]

The following article was originally published on Campaign Asia.
July 13, 2011. A day that unfortunately saw a spate of bomb blasts in the bustling metropolis of Mumbai, India.
It was also a day that saw social media, specifically Twitter, come of age.  And not just come of age, but actually score over the big television networks in the manner in which the aftermath of the bomb blasts was handled.
Almost miraculously, within minutes, a community formed. Not of people who necessarily [...]

The following post was originally published on Mommylens.com.
There were 80,000 people in attendance at the U2 concert I went to recently.  And from what I could tell, all 80,000 were sharing their experience with friends and family through their own social networks and mobile devices.  As my husband and I photographed, tweeted and posted updates on Facebook, I was convinced that this was more than half the fun.
Rewind to one of my most favorite assignments over [...]

Do you use Facebook’s birthday feature as a cheat sheet for remembering your friends’ and family members’ birthdays? Do you say “Happy Birthday” to anyone and everyone on their special day…even if you haven’t seen or spoken to them in years?
It’s time to ’fess up…because almost everyone who uses Facebook regularly is guilty of this. I know this because my birthday is often the only time I hear from some of my friends—the elusive, annual “Happy Birthday!” post. And thanks [...]

It’s no surprise that The Social Network caused a huge stir in the film world this past fall, as everyone (or everyone I know, at least) is curious about how the biggest social networking site came about from a drunken dorm room escapade.
It was quite a surprise, however, that the movie was the big winner at the 68th Golden Globe Awards on Sunday, taking away four major awards including best drama, best director, best screenplay and best original score—especially when [...]

“We lived in farms, then we lived in cities, and now we’re gonna live on the Internet!” —Sean Parker (Napster founder) played by Justin Timberlake in The Social Network
Facebook has seen an amazing evolution in 2010. First, its growth is impressive, as it passed 500 million users in July. And don’t believe this is just a place for teens and young adults: As of August, only 28 percent were between 12 and 24! Secondly, a lot of new features have popped up, such as [...]

“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year.
What’s yEuro Opinion?
To get the twittersation started, ERWW PR president Marian Salzman devised a plan to encourage the global agency to engage on a regular basis in the important discussions happening all the time on Twitter. She spearheaded a daily interactive e-mail, called “What’s yEuro Opinion?,” that calls out the top tweets from @ERWWPR and beckons the Euro world to [...]

Slight of Brand
Companies are keeping their social media spends down, even though studies are proving that SoMe plus brands equals a winning combination

Despite brands’ continued reluctance to increase budgets on social media marketing, all signs point to the fact that SoMe really does move the needle. A new study reveals that those who like a brand’s Facebook page are more likely to buy or plan to buy its products (hopefully those brands know to update their pages earlier in [...]

Leading global FMCG group Reckitt Benckiser (RB) is exploring a variety of social media to raise its profile among the highly sought-after 18- to 30-year-old age group. RB produces a number of well-known household brands, which they call Powerbrands. These include Finish, Vanish, Veet and Clearasil, to name but a few. But awareness of RB as a corporate brand is low compared to awareness of these Powerbrands.
Working with recruitment and employee communications agency Euro RSCG Riley to develop the strategy [...]